Sonali is the Founder & CEO of equitabl.agency, a user experience designer, and educator based in Portland, Oregon.

Let's Talk

Select Projects

Line illustration of a sneaker on a green background.

cloud-based web app

Designing the Future of Product Creation

Streamlining a global product development ecosystem to accelerate innovation and reduce operational complexity.

View The Full Project
Line illustration of a screwdriver and a hammer to represent construction on a dark green background.

native mobile app, graphical UI

Precision, Reimagined for the Field

Leading the design of an AbsoluteGPS-enabled drilling system that helps construction crews work faster, safer, and smarter.

View The Full Project
Line illustration of a sales tag with a percent sign to symbolize sales and insurance on a dark green background.

mobile & desktop app system

Bringing Order to Complexity

Transforming a paper-based workflow into a digital platform that empowers sales teams and clients alike.

View The Full Project

Who Am I?

I design digital ecosystems that power exceptional human experiences, from inclusive digital products to organizational systems that unlock team potential. With over a decade of cross-sector experience, I work with organizations to align culture, product, and leadership using design, neuroscience, and agile strategy. I bring clarity to complex problems and help ideas and people move forward with purpose.

More About Sonali